<aside> 💡 This section is your opportunity to show the client you understand their problem and pitch your solution. You can use this section to inspire the client and show how beneficial it is to them to choose your solution and proposal over others.
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[Example Text] In the modern digital landscape, SEO is a competitive facet of marketing that innovative companies like yours are eager to leverage. When your business drives revenue through your website, it’s important to cultivate and optimize for all traffic channels, especially SEO.
However, with a tool like WordPress, you’ll inevitably encounter a limit to your ability to effectively optimize for the critical metrics that make up Google’s Core Web Vitals. And, the difficulties and uncertainties around the publishing process that WordPress’s plugin ecosystem can create, can hinder your team’s ability to publish content at the volumes you need them to.
Ultimately, lost SEO rankings equal lost revenue for your business, and we’re here to help you overcome these challenges.
[Example Text] The key to leveraging your website to overcome these challenges is to unblock your team in two ways:
<aside> <img src="/icons/dashboard_gray.svg" alt="/icons/dashboard_gray.svg" width="40px" /> By choosing the most optimal technologies to power your website
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<aside> <img src="/icons/activity_gray.svg" alt="/icons/activity_gray.svg" width="40px" /> By implementing a tool that facilitates high-quality content creation at scale
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That’s why we’ve placed our technology choices at the core of our solution: we propose building your website with Next.js and a headless website builder called Prismic. Let’s talk more about what each of those elements will accomplish for your website.
Next.js
Next.js is a web development framework that helps us create the part of your website that your visitors see. It’s created to be uniquely scalable and blazingly fast. By implementing this technology to create the front end of your website, we’ll cover all of the performance concerns that are blocking you from excellent Core Web Vitals and a world-class user experience.
Prismic
Prismic’s headless website builder provides the part of your website where you’ll work on content and delivers content to your website via an API. There are two key benefits for your team especially:
Prismic’s custom website builder interface will enable your team to rapidly create and iterate on on-brand content by allowing you to work with completely custom, reusable website sections (such as a feature grid or testimonial carousel). We’ll build these sections, which Prismic calls Slices, so that you can rearrange them into endless page combinations and scale your content strategy.
Meanwhile, Prismic will also allow us to add customized fields to your editing experience, such as fields that allow your team to add schemas (or structured data) to every blog post.
Delivering content via an API will optimize the performance of your site even further.
Beyond the Technology
With the core technology of your site optimized for performance and workflow, our design team will create a user experience that propels conversions based on proven industry principles, while dispersing the power of your visual branding across the website.